The next aspect of the SWOT analysis is evaluating the positive trends that can open a new opportunity for your business. We will see more of this with practical cases in our section of SWOT Analysis examples. Or maybe, a competitor has a particular technological feature that your product don’t offer at all. Is it something that you offer but can improve, or is it a service or an aspect that you lack altogether? For example, your customer service might be unsatisfactory. In other words, what do your competitors do better than you? In what aspect do they have a clear advantage over you? Weaknesses, as you might have guessed, are the exact opposite of your organization’s strength. But also, give you insights on those aspects that represent a clear advantage for your business, so you can leverage them even more. For example, what is it that you do particularly well that others don’t? What is your unique selling proposition, or that service or aspect of your business that differentiates you from the rest?ĭo you have a particular competitive advantage over your biggest competitors? This could be technology, an easy access to primary resources, more product personalization, and so on.Īssessing your strengths will help you identify your current position on the market. These are the strengths of your company compared to other industry competitors.

In fact, its name comes from the abbreviation of these aspects: Strengths – internal

If you are not familiar with the concept, a SWOT analysis is a key technique for assessing some of the most important aspects of your business. And, if it wasn’t on your radar, it should be! Today, we will see some of the best SWOT analysis examples to get you inspired, and help you understand how to do use it effectively for optimum results. Whether you want to assess the current position of your business, expand to new markets, or simply develop a new strategy, a SWOT analysis is probably one of the first steps that you will probably make in that direction.

Information technology swot analysis